Our most worn item of clothing in our wardrobe? Our hoodies. Yes seriously, we love them. Okay, so maybe not our most worn piece of all—jeans have to take that crown—but they do come a very close second. Which is why we decided to design our range: the A Style Album I AM LOVED hoody really has been a labour of love. Combining all the things we appreciate and avoiding everything we dislike from our existing hooded sweatshirt collections to design our dream style that we’ll wear everywhere; from the school run to the gym, to meetings and for dinner (maybe not all in the same day!) meant that it had to be the perfect length, shape, colour and thickness of sweatshirt fabric. We finally got there.
Hoodies, for some, are thought of as something you pull on when you want to be a complete slob, or something that you grew out of wearing, but we’re here to prove they can be worn in a grown-up, smarter way. Like with so many tricky items, it's really all about how they are styled. They are like our comfort blanket—we instantly feel relaxed when we pull one on. The colours we’ve designed are super versatile and will be easy to mix and match into your existing wardrobe. Looking stylish while staying comfortable is the key for us, so if you haven't already it’s time to embrace the hoodie. Keep reading to see how we always style them out…