Although the big name high street brands—namely Zara, Mango, Topshop—will always have a special place in my heart, there's something uniquely exciting about coming across a new, lesser-known label. Of course, there's nothing wrong with buying into the latest viral look, however, as all true fashion-lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the sartorially well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit clash moment. To save you time, I've scoured the internet and interrogated the Who What Wear team to find our top 7 lesser-known affordable brands and their best new in pieces.
Scroll down and prepare to smugly name drop next time you're with your fashion-loving friends.